Fashion in the Tennis World: New Trends on the Courts
From the past to the present, sports and fashion are two different industries that have inspired each other in constant interaction. With the effect of the increase in the demand for outdoor sports during the pandemic, we have been witnessing the rise of tennis core in fashion recently with reference to sports culture. Although the concept of social distance has now returned to social rapprochement today, the popularity of tennis -especially when it comes to fashion- continues to grow.
If you have ever participated in a Grand Slam tournament (the name given to each of the four major tennis tournaments organized by the International Tennis Federation – Wimbledon, Roland Garros, the US Open, the Australian Open), you have probably witnessed that the tennis core style is a big part of the game both on and off the court. From the impeccable court style at the Grand Slam to the unique interpretations of sports uniforms by luxury fashion brands, no sport has ever been more synonymous with elegant style than tennis. Also, for centuries, tennis has been a sport played in city clubs or hotels, associated with luxury and elitism. This similarity at the intersection of high fashion and tennis is undoubtedly a very effective reason for the two areas to integrate more homogeneously into each other.
But the only thing that makes tennis so connected in the fashion world is not the attention of celebrities or the popularity of players. Today, many brands use sneakers as well as heels on the catwalks, the fact that sportswear does not sell is a proof of how intertwined fashion and sportswear culture are, and this is much more valid when it comes to tennis. In order to understand the connection of tennis with fashion, it is necessary to go down to the roots of this sport. Not only today, but since its debut, tennis has always been involved in fashion and has also added many innovations to the fashion world.
The Best Style Views Inspired by Tennis Courts
The proximity of the tennis sport to the fashion world increases the inclusiveness of this style. You can apply tennis style one-on-one from white bandanas to pleated skirts, or you can become a member of the trend by including baseball caps, halter neck dresses and knitted polo sweaters in your style. It is useful for you to prefer the main shades of the color palette such as white, cream and navy blue, which stand out in the courts. Due to its minimality, it shows the silent luxury trend on the one hand, and combines the best style looks with inspiration from tennis courts.
THE ANNA WINTOUR EFFECT
Tennis is one of the most important sports in which visuality is given the most importance. For players, it is extremely important how they look during the game, what brand their clothes are from. Of course, the audience interested in tennis also has a big influence here. From Vogue’s legendary editor-in-chief Anna Wintour going to play tennis five days a week and being close friends with Roger Federer, to Victoria Beckham regularly following Wimbledon every year, and even more, many people in this industry have a close connection to this sport from afar. It is very easy to find people like Victoria Beckham, Stella McCartney, Kim Kardashian every year at tournaments such as Wimbledon, US Open.
